It’s Spring! The perfect time for business owners to reposition your brand, offers and content to attract more of your ideal clients. Take a step back this month and audit your brand’s presence on social media. There are always areas for improvement that can set your brand up for success to attract more of your… Continue Reading
2020 changed our lives (and businesses) forever. And 2022 took notes! Apparently so did Peloton. On June 14th, we woke up the news of housing prices, rising gas prices and National Nude Day. The headlines … CNN: “See ‘Law & Order’ star’s nude Peloton commercial” NY Daily News: “Christopher Meloni ditches clothes in new Peloton… Continue Reading
Today we’re talking about how to decide which types of LinkedIn groups to join based on the people we need to connect with. This all goes back to your business and marketing goals for using LinkedIn. With over 2 million groups on LinkedIn and a maximum of 50 groups you can join, be strategic about the… Continue Reading
Somewhere between a wonderful consultation with a client where I couldn’t wait to get started and being knee deep in emails, strategy calls and delivering the services I promised it became clear. This was the wrong client for me. How did I let this happen? There was something about getting my first few paying clients… Continue Reading
Someone somewhere is looking for exactly what you offer. You better believe it! ⠀ Moments of doubt and fear tend to creep in with all the excitement, energy, and passion that are present when you are operating in your zone of genius. As a creative entrepreneur, you have to take a deep breath and just… Continue Reading
self-sab·o·tage – behavior is said to be self-sabotaging when it creates problems and interferes with long-standing goals. The most common self-sabotaging behaviors are procrastination… (that includes entrepreneurs like you who create your own products and services). It was one of those days. I was so engrossed in work I forgot to eat until I heard and felt my… Continue Reading
This week I’m giving you a free tool to help bring your sales goals, your vision board…your hopes and dreams for your business into reality. How are you gonna make it happen this month? What exactly will you do to market and promote your business? It takes planning. Don’t you hate when you set this… Continue Reading
Is Your Marketing Campaign Roadworthy? Ever go on a long road trip? Back when my friends were single with no children, someone would holler “road trip” and we would start packing. We unfolded one of those huge maps (yes there was life before Google Maps) and got out the yellow highlighter. All we needed was to figure out… Continue Reading
Whether you are planning a big launch with a $5,000 coaching package where you announce it to the world with opt-ins, interest lists, sales pages and a pre-launch webinar to open the cart for your first sales or it’s a workbook you want people to buy for $17 . . you need to have an plan of… Continue Reading
It’s important for small business owners to have a different social media marketing campaign for each offer and product launch. Many don’t know the difference between your target market and ideal client which can result in marketing to the wrong people Continue Reading