It’s Spring! The perfect time for business owners to reposition your brand, offers and content to attract more of your ideal clients. Take a step back this month and audit your brand’s presence on social media. There are always areas for improvement that can set your brand up for success to attract more of your ideal clients in the months ahead.
When you hear Spring you think of warmer days, beautiful flowers, trees blooming and birds singing.
But the beginning of Spring which is in March, doesn’t look so pretty.
Here in New York, it’s cold! There’s not a flower in sight. The trees are bare, the usually plush green lawns are dried up with brown spots and things look bleh!
And let’s not talk about the weather. It keeps you confused – 41 degrees one day wearing a hat, coat and gloves and the next it’s 60 degrees and you’re opening the car windows.
Plan, Launch, Grow, Purge
That’s the thing about seasons; no matter what it looks and feels like, when Spring arrives maintenance needs to be done. If you want to enjoy a beautiful yard and garden depending on the season you’ve got to plow, plant, prune or harvest.
You’ve got to clip off leaves that are diseased from the rose bushes and prune off buds that failed due to cold temperature. That’s the only way they will fully grow and bloom.
Optimize Your Brand’s Social Media Presence
(to attract more of your ideal clients)
When you’re in business, you can’t set it and forget it. Monthly, quarterly and yearly there is maintenance necessary to keep the weeds, pests and weather from wreaking havoc.
Remember out goal of spring cleaning your brand’s social media presence it to attract MORE of your ideal clients. Which means more qualified leads and inquiries in the form of consultations, discovery calls, and signing up your lead magnets.
Here are a few tips to spring clean your brand’s social media presence and attract MORE of people your love to work with
1 – Examine who your audience is…again
Wondering why your LinkedIn , Instagram and Facebook posts are getting no comments or engagement?
Take a look at the profiles of your followers and connections. Is your online network of followers, friends, connections and Facebook groups made up of the people your solutions are created for?
- Take a close look at your people. Take your time. Click on their profiles and websites.
- Think about your programs and what makes a person a good fit
You don’t want to attract every person in your target market. You want to attract more of your ideal clients within that target market.
- Narrow down your network to include the actual people you want to attract. a/k/a your dream or ideal clients. The ones who have the exact issues you created your services to solve.
For B2B take time to analyze your audience on a granular level. Consider the following:
a) Job titles: Examine your prospects’ job titles, such as “business coach” or “life coach,” to attract the right people. Let’s say you want to attract an audience of “service based entrepreneurs” or “coaches”. It’s too broad. Unless you narrow that down you’ll end up with the wrong people in your sales funnel. Every “insert your customer” not your ideal client.
b) Business stage: For that coach or service based entrepreneur, identify the stage of their businesses they’re in. The content your create and the places you will find them will be different based on whether they’re just starting, looking to grow, or planning to scale. Do you want to attract newbies or seasoned business owners? Large corporations or solo business owners?
c) Influencers and industry experts: Go where your people are hanging out. They’re having conversations with r network should and industry experts. When you’re looking to have conversations with and connect with your target audience go wherer they are having conversations owing and engaging with.
d) Complemtary businesses: One of the ways to look at yourself as part of a team. Let’s say you’re a website designer. Think of who else your client is working with to launch their site: copywriter, logo designer, social media marketer, online business manager, content marketer, mindset coach and business coach. These people should be in your network because
2. Update your social media profiles
- The bios and links on your social media are your billboard. It’s one of the places your audience makes split second decisions on whether they stay or click away.
- Based on character limits choose your words wisely. This is where your creative writing comes in. Instead of Mindset Coach or Business Coach, use that real estate to highlight the transformation. “Helping Women Struggling With Self-doubt Double Their Income and Create Financial Freedom”. Which one are you hiring? or not? Being specific also helps keep out people who aren’t a good fit for your brand.
- Brand consistency is key when you want to become a recognizable brand. This means heading over to all of your social media profiles (even if you’re not using them at the moment) and update the headline. bio, links, logo, cover photo. If people search you on Google, or go from one network to another searching for you, seeing the same info builds trust.
Spring cleaning your brand is an essential step to keep attracting more of the clients you love working with. Matter of fact, every time the seasons change do a social media audit so your business can continue to grow and flourish.
