Hey, there. . . I see you!
You’re struggling with your messaging, aren’t you?
You’re working hard, but things aren’t running as smooth as they should. The clients aren’t signing up even though they seem to be enjoying your content and need what you offer.

It’s not you.

You don’t wake up one morning knowing how to take your expertise, start a business, market your services and get paying clients.

But you didn’t let that stop you.

There’s a lot riding on this so you feel the pressure, don’t you?

I work with entrepreneurs, like you, who take you ideas and expertise and turn into amazing products, services and programs.

The problem is you’re too close to it.  It’s staring you right in the face.  Your target customers, your offers, your content marketing, your business model and sales funnel. But there’s a disconnect somewhere.  You know something needs adjusting, but it’s all swirling in your head.

There’s a gap between where your business is and where you want it to be. And now is the time to pause and figure this thing out.  You’re getting clients in, but not as steady as you’d like. You’re posting on social or sending out newsletters, but prospects are just not converting. That’s what your search is all about.

I want you to know that I see you. Working hard, but not feeling like you everything you need to include to get clients and it’s just not coming together.

• You can’t figure out where the heck to find customers for your offer.
• Wondering if you have the right target market for your offer because it’s not selling
• You keep changing who you want to work with and struggling with the wording for what you want to offer them.
• You’re getting clients but they’re not the right ones because they’re not buying
• You know you’re doing something wrong, don’t know what it is & don’t want to keep repeating the same mistakes

Let’s work on your messaging!

Too many customer segments? Let’s get clear each target persona and on what matters to them. What you need to communicate to them so they know you get them!

Content need an intervention? Let’s make sure the messaging is right so you create content that does the selling for you.

Now, imagine finally making this business you love work? Clients you’ve built relationships, content that converts and stories that sell!

Imagine how good it will feel . . .

• When your people are not only liking your Facebook posts but also become a paying client.
• Knowing exactly who your ideal clients are and how to find them
• Knowing to speak to them so your marketing is effective and you are able to close more clients
• Creating so much success that you proudly have a waiting list full of ideal customers
• Having had a business filled with clients you love working with, seeing great results

You are a brilliant at what you do and it’s important to you to do work that not only fills your bank account, but also fills your heart. You know your offer inside and out. After all, you created it.
Whether it’s a new offer or one that needs a boost, if you aren’t able to find the paying clients, we need to take a second look at your strategy for marketing this thing.

But before I jump into the details, let me say this…

Deconstruct Your Offer is a private 1:1 deep dive session for coaches, authors, speakers and service-based entrepreneurs who are ready to attract a specific type of client.

In two 90 minutes sessions, you learn to analyze the ideal clients for your offer, articulate what sets you apart and the conversations (whether on your website, social media or on phone consults) that will get you paying clients.

As a result of our powerful deep dive session you will:

• Learn how to structure your offer so you can command your price.
• Capture your ideal client’s mindset and motivations at different moments in their journey to becoming a paying client.
• Know how to position your offer in the mind of your customer so they know what sets you apart from your competition
• Articulate the qualities, experience, and nuances that set you apart from the competition
• Learn how to keep the wrong type of clients from getting in the gate
• Get crystal clear on exactly on who your target market
• Know how to find your people
• Learn how to have conversations online about your offer
• Have a clear blueprint for who your ideal clients are and what you need to do to move forward get customers, get clients, get clarity, find the words to talk about what you do.

INVESTMENT $2,500

 

Here is how it works, step by step:

1. DEFINE YOUR IDEAL CLIENT
You + Me on the phone for a 75-minute laser-focused session to help you get crystal clear on exactly on who your target market is, how to find them and how to speak to them. It’s dissecting what makes them good for your offer beyond the demographics and ideal client avatars you might have done. This is the foundation for the success of marketing and selling.

2. DECONSTRUCT YOUR OFFER
In our second 75 minute laser-focused session, Knowing how the break down the features and benefits and clearly articulate to your ideal client what sets it apart from everything out there. This will allow you to attract the right people -the ones you do your best work with and weed out people who waste your time, money and energy.

3. OVERHAUL YOUR SALES PAGE 
WE look at your existing sales page and update the messaging, highlight the benefits that matter to your people so you have a better change of converting website visitors to paying clients.  Make sure your sales funnel is set up to bring in leads for you to follow-up on.

4. MARKETING COMMUNICATION DOCUMENT 
We look at what you’ve done so far to get clients and what’s not working so you make adjustments and identify new approaches to reach your people. Using your sales page, blog posts, live videos and freebies we look at  how to turn content into conversations. You will have a written outline of the features, benefits, who this offer is good for, recapping our call so you know how to proceed, which Facebook groups to use, hashtags, etc.

You also receive:

• CALL RECORDING
  Recording of our call in MP3 format so you can listen over and over again and catch anything you missed. No need to worry about forgetting and trying to read your scribbled notes.
• 30 DAY FOLLOW-UP
  Just because you work for yourself doesn’t mean you’re by yourself. To make sure you’re putting your plans to good use, I will answer questions which are bound to come up once you start implementing.
  Every two weeks we’ll check in via chat (Skype) or email and I’ll answer any questions or concerns. You’ll build momentum and stay on track towards finding your people online, getting them to notice you and turn them into paying clients,

What does all this mean to you?

This combination of Target Market Clarity and Deconstruct Your Offer is an experience smart entrepreneurs want to have. To take an offer you created and developing an in depth marketing plan that’s tailor-made to bring in paying clients is a guaranteed winner.

You truly can’t get this from filling out a questionnaire or doing a 5- day challenge. I’ve elevated the traditional target market questionnaire/ideal client avatar exercise to another level so it’s no only fun but effective.

Click here to hop on the phone for a call to see if you’re a good fit.

If you’ve been desperately seeking someone to show you the missing link or magic formula to get paying clients –how to figure out EXACTLY who your ideal clients are, how to find them and speak to them — sign up for Define Your Target Market & Deconstruct Your Offer today.

What makes this unlike any other investment you will make in your business is the clarity you walk away with and the approach you will use to put offers together every day to get more customers.

Now here are the next steps:
1. Have questions? Schedule a free discovery call
2. Ready to sign up? Secure one of the limited spots for this month