Do you know enough about your customers and prospects to even know where to look for them online? Does it seem like your target market is hiding? Two issues I hear from clients about why they’re having trouble getting sales when using social media. Tell me if either of these sound like you . .… Continue Reading
With over 2 million groups on LinkedIn, how the heck do you decide which LinkedIn Group to join? We’re not going in there all willy nilly with the “Throw Something Against the Wall and See if it Sticks” Strategy. Ain’t nobody got time for that. We’re going into your LinkedIn Group with a plan, boo.… Continue Reading
The truth: Not all LinkedIn Groups are created equal. Do you wonder how to choose a good LinkedIn Group? Have you thought about what makes a good one? What you should look for up front? There are amazing opportunities in LinkedIn Groups to . . . increase your online visibility ♦ build relationships ♦ … Continue Reading
Hello my name is Gennia and I’m an overthinker. I want to know where I’m going, how I’m getting there and the different routes, just in case. I can wear myself out before I get going. (The reasons we overthink are a therapy session on it’s own and I’m not getting in to that now.)… Continue Reading
Wondering how broccoli is like LinkedIn? I’ll tell ya. We all have our favorites. Foods. Restaurants. Coffee Shops. We’re comfortable there. We know what to order without looking at the menu. We’re used to the atmosphere, the people, the sights, sounds and smells. We have our favorite server and table. We know where the… Continue Reading
There I sat, a beautifully written blog post. I had a gorgeous photo from Flickr, all the right keywords, alt-tags, meta descriptions and a headline that would make Barbara Walters absolutely green with envy. There were bullet points and sub-headings in bold so you could scan through. And at the end, there was a call to… Continue Reading
“Even if you’re entering a flooded marketplace, you always have a chance to make your brand and company stand out. People used to think water was all the same; now stores carry half-a-dozen brands or more. . . . Marketers struggle with differentiation because they give up too soon,” Daye says. “They think that this… Continue Reading
Do you know that there is nothing private when you use social media (Facebook, Instagram, Twitter, YouTube) no matter what your privacy settings are? On more than one occasion, I’ve found stuff on people I know who I’m not Facebook friends with or follow on Instagram (in some cases I stumbled on it and… Continue Reading
You arrive at a networking function. Business cards – check. Breath mints – check. Dressed to impress – check. No spinach between your teeth – check. Smart phone on vibrate – check. You do a panoramic sweep of the room and decide where to start mingling. Before you can get to your intended… Continue Reading
Taking a break from working on a product I’m looking to launch soon and remembered a conversation I had the other day. It was so cool. The analogy came as I was speaking. Does that ever happen to you? I’ve been picturing myself like a little chick about to be hatched as I look to… Continue Reading