Finding your target market shouldn't be a guessing game.
Do you really know who your target market is? Or are you constantly playing a guessing game?
As solo business owners, it's easy to get hyper focused on putting our offers together, designing our websites and setting up our social media accounts. It can be a sobering moment when you're ready to find customers online and realize you have no clue how to find your ideal clients in the social media groups and communities they are active in.
Let me guide you step by step through the process of finding, connecting and starting meaningful conversations with your ideal clients so that you can finally connect with your people, generate leads and find all the clients you want.
Do you…
- Dream about having an amazing product launch or promotion, but not knowing how you’re going to find all the people to sign up?
- Feel that you’re wasting time and energy attracting people who don’t seem interested in working with you?
- Wonder why no one is interested in your offer, even though you know people need it?
- Get tired of filling out target market and Ideal Client Avatar exercises that get you no closer to finding your people?
- Find yourself going back and forth in your head about whether you have the right target market?
- Work with a variety of clients and have fun on each project but get frustrated with not knowing who exactly is my ideal client or target market?
Imagine how good it will feel when you’re booked solid, can write sales copy without effort or know exactly where to find potential clients online.
- What if you found Facebook groups filled with people who were clamoring for your help?
- What if it marketing was no longer a waste of time because you had a plan that told you who, when, where and how to connect with the right people?
- What if you could attract the right clients and keep the tire kickers out so that you could spend more time doing things that generate revenue?
- What if you had clarity about your niche and your idea client so you know exactly how to word your offer so they say "That's me, I need your help."?
- And what if it all happened while staying authentic and true to your values?
It's all possible with the Target Market Clarity Session
Listen, you’re a pretty savvy business owner; you know your offer inside and out. After all, you created it.
But, it doesn’t matter how amazing your offer is, if you can’t find enough customers for your products and services. It’s time to take your marketing plan back to the drawing board or you might not be in business much longer.
If you want to attract your ideal clients who will want to hire you as the expert who can solve their problem, you need laser-focused clarity on your target market.
My Target Market Clarity Session is a private 1:1 deep dive experience for coaches, consultants and service-based business owners like you who are ready to attract your perfect clients, give your business a boost and elevate your brand to new heights.
As a result of this program you will:
Identify Your Ideal Clients
- Take any work you’ve done on your ICA (Ideal Client Avatar) to tell the story about who they are and what they need and why so that you can make an emotional connection with your people.
- Identify your niche so there’s no confusion about who you help
- Get crystal clear on exactly who your target market is, how to find them and how to speak to them.
- Create an ideal client profile that feels right to you for ONE offer, so that you don’t waste your time engaging with the wrong people.
- Clarity to describe the ideal client in words that they will recognize.
Talk about what you do
- Articulate the qualities, experience, and nuances that set you apart from the competition so there is no question in your customer’s mind that they need what you offer.
- Develop the ability to clearly share what you offer in a way that ideal clients can connect with it and see it is for them.
- Explain the features and benefits that matter to your people so your ideal clients can't want to sign up
- Have conversations around your offer on social media that get your prospects’ attention
- Articulate the things your ideal client cares about so telling people what you do is no longer confusing, but conversational, and the say "tell me more"
Find Your People
- The thought process for finding your ideal customers online so you can figure out where they are hanging out
- What you need to do before you even think about looking for customers online so you are working off of a marketing plan and not haphazardly posting everywhere.
- How to decide if you should stay or leave a Facebook group within minutes of joining so you don’t end up hanging out with the wrong people
- Joining the exact Facebook and LinkedIn Groups your people are spending time
Attract & Engage With The Right People
- Create your own “velvet rope” policy to keep the wrong type of clients from taking up your valuable time and resources
- Using your original content in the form of blogs, videos to create so you can join conversations that get your people liking, commenting and sharing
- Sharing of news articles and posts that are relevant to your people so prospective customers see you as an expert they want to work with
- Using the right words so your ideal clients will say you read their mind and won't hesitate in working with you
- Reaching more people who would be my target market, so you aren't wasting time and money
- have clarity on who to reach out to and how to best reach them.
Get More Clients
- Using authentic social media so you increase the views, number of sign ups and clients you think you should be getting
- Engaging with your ideal prospects on social media so you appeal to clients who make your heart sing and becoming fully booked
- Posting and sharing in relevant LinkedIn and Facebook groups so it's like being in a private room with your ideal clients talking about their frustrations, needs and desires
- Practice providing value by answering prospect questions so you can nurture them until they are ready to buy or say "I know exactly who needs your services!"
- Bringing prospects into your sales funnel so are well on your way to being fully booked with Discovery Calls, consultations appointments and program sign ups.
The Target Market Clarity Session is must-have for savvy entrepreneurs. Make your offer a guaranteed winner by tailoring it to your ideal customer.
You can’t get this from filling out the typical questionnaire or doing a 5-day challenge. In our sessions, we dive way deeper than the traditional target market questionnaire/ideal client avatar exercise.
When you nail your Ideal Client profile the way I teach you in our Target Market Clarity Session, you’ll not only make more money, but you’ll also make a bigger difference in the lives of your clients. Everybody wins!
If you’ve been desperately seeking the missing link or magical formula to make it all work–how to figure out EXACTLY who your ideal clients are, how to find them and how to speak to them—sign up for a Target Market Clarity Session today.
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
- Peter F. Drucker
Here is what the process will look like
Ideal Client Assessment
You'll take the first step in an exploratory exercise that takes a look back at your past client interactions gathering the treasure trove of testimonials and information easily accessible to you that will lay the essential groundwork for an amazing session to wrap our minds around the who, what, why and how of the ideal clients you will build your business on.
Clarity Deep Dive Session
Building on your completed assessment as our guide, together we'll dive deep into the heart and soul of your dream clients, as well as your so called "nightmare clients”, to create the ideal client profile.
We unearth the impact your offer has had on your clients, your desires for your business and your clients so we can unearth the special brand of magic you bring to your business. You’ll get the clarity you’ve been longing for and deconstruct your brand and business from your client's you've already worked with.
Your Ideal Customer Blueprint
You receive a custom document that’s like the "The Swiss Army Knife For Your Business". This powerful document is a creative brief, brand playbook and communication guide all rolled into one. The foundation for everything you create and the decisions you make in your business will all spring from here.
- See where the disconnect is between your intended audience vs who you are attracting and get clarity on client attraction and lack of engagement issues.
- Have complete clarity on who your ideal customers are so you can see if there’s a disconnect between who you want to work with and who you’re attracting
- Have the exact words the ideal customers use, your messaging and language so it’s easy to write sales pages, blog posts, video scripts
This well organized, well-shaped takes document could help spark ideasA document that describes who you client is, what they want, require and need allowing you to inform all stakeholders from start to finish.
Make your marketing campaigns more effective
You can literally hand this document off to anyone you entrust with your business - from a digital agency to your copywriter or designer saving your hours of time and hundreds or possibly thousands of dollars. Anyone who needs to know your voice, what makes you tick, all about your clients.
Building your brand and growing your business around customers who you do your best work with, almost guarantees you success.
Have a more comprehensive understanding of your clients
- Your web designer
- Copywriter
- Business Coach
- Virtual Assistant
- Online Business Manager
- Working with a marketing team? Allows your key stakeholders to have a touchpoint for clarity and brand consistency.
Ready for fill your business with clients that make your heart and your wallet happy?
(that's code for make more money doing what you love)
INVESTMENT: $2500
(payment plans available)
What Clients Are Saying . . .
"I was launching my first online course and I wanted to learn how to reach target customers for my program.
Our session was fabulous! Gennia figured out who my target customer was and she knew exactly where to find them online. She showed me how to introduce myself and network with these potential clients without feeling like I was pushing myself on them. She totally got me and how I show my personality online.
When I started to share my content, I began to grow my followers. I saw in increase in Pinterest followers, people were signing up for my email newsletter and a few started following my blog. All after one session."
Gennia is a genius at finding your audience among the masses of social media. She's a quick study in understanding who you're looking for and more significantly, what's important to them so that you are able to engage in a valuable, productive and meaningful way. In the fast-paced land of LinkedIn, Facebook and other social-media platforms, where marketers struggle to keep up, Gennia needs to be your go-to for locating the right people, engaging with them and turning them into customers.
Thank you again for a wonderful session!
How can you beat that?
The Target Market Clarity Session is available by application-only. CLICK BELOW TO GET STARTED.
If you think you’d make a great fit, click the link below to schedule a free 30-minute Discovery Call. This will give us a feel for if we're a good fit, and we can both ask questions to help us decide if the Target Market Clarity Session is right for you.
Once you give me the go ahead, I’ll send you your Pre-call Client Assessment, welcome packet + all the other details to make our working together smooth. (You’ll also be able to pick a personalized payment plan that works for you.)
INVESTMENT: $2,500
The Target Market Clarity Session is perfect for coaches, consultants and service based business owners who:
- Have been in business at least one year
- Have run at least 10 people through the programs
- Have a website, blog and lead magnet/opt-in
- Have testimonials from people you've worked with
Who's not a good fit for this program?
- If you're unsure about industry or business you want to be in
- Not ready to take immediate action
- Don't have an offer with sales page
- Have never used social media
FREQUENTLY ASKED QUESTIONS
Q: Do you work with other businesses?
A: Yes, Copywriters, business coaches and consultants send their clients to work with me because the information in the Ideal Client Blueprint helps in their process.
Q: How long is the program?
A: This is a 3 month program. We meet weekly.
Q: During implementation time do I need to be tech savvy?
A: When it comes time to execute your plan, I can provide coaching to oversee the work with specialists on your team including your web developer, Technical Virtual Assistant or copywriter. If you're a do it yourself I can provide guidance on updating your Wordpress site.
Although I do not write copy from scratch, I can help with revising your content so it speaks to the audience you want to serve.
Q: What about refunds and cancellations?
A: I do not offer full refunds once the Ideal Client Blueprint has been completed. If you choose to cancel after, I’ll refund 50% of your payment or let you apply your entire fee to another service.
LET'S DO THIS.