The 6 Step Guide To Find Your Target Market Online

The 6 Step Guide To Find Your Target Market Online

Do you know enough about your customers and prospects to even know where to look for them online? Does it seem like your target market is hiding?  Two issues I hear from clients about why they’re having trouble getting sales when using social media. Tell me if either of these sound like you . .… Continue Reading

LinkedIn Groups: First 7 Things To Do When You Join

LinkedIn Groups: First 7 Things To Do When You Join

With over 2 million groups on LinkedIn, how the heck do you decide which LinkedIn Group to join? We’re not going in there all willy nilly with the “Throw Something Against the Wall and See if it Sticks” Strategy. Ain’t nobody got time for that.  We’re going into your LinkedIn Group with a plan, boo.… Continue Reading

Do You Hate LinkedIn Like Kids Hate Broccoli?

Do You Hate LinkedIn Like Kids Hate Broccoli?

Wondering how broccoli is like LinkedIn?  I’ll tell ya.  We all have our favorites.  Foods.  Restaurants. Coffee Shops.   We’re comfortable there. We know what to order without looking at the menu. We’re used to the atmosphere, the people, the sights, sounds and smells.  We have our favorite server and table. We know where the… Continue Reading

The Story Of The Lonely Blog Post And How It Found Love

The Story Of The Lonely Blog Post And How It Found Love

There I sat, a beautifully written blog post. I had a gorgeous photo from Flickr, all the right keywords, alt-tags, meta descriptions and a headline that would make Barbara Walters absolutely green with envy. There were bullet points and sub-headings in bold so you could scan through. And at the end, there was a call to… Continue Reading

The Secret To Finding Your Niche In A Competitive Market

The Secret To Finding Your Niche In A Competitive Market

“Even if you’re entering a flooded marketplace, you always have a chance to make your brand and company stand out. People used to think water was all the same; now stores carry half-a-dozen brands or more. . . . Marketers struggle with differentiation because they give up too soon,” Daye says. “They think that this… Continue Reading

Social Media Privacy Settings and Your Brand

Social Media Privacy Settings and Your Brand

  Do you know that there is nothing private when you use social media (Facebook, Instagram, Twitter, YouTube) no matter what your privacy settings are? On more than one occasion, I’ve found stuff on people I know who I’m not Facebook friends with or follow on Instagram (in some cases I stumbled on it and… Continue Reading

Minding Your Manners on LinkedIn

Minding Your Manners on LinkedIn

  You arrive at a networking function.  Business cards – check.  Breath mints – check.  Dressed to impress – check.   No spinach between your teeth – check.  Smart phone on vibrate – check. You do a panoramic sweep of the room and decide where to start mingling.  Before you can get to your intended… Continue Reading

The Re-Branding Process: It’s Not Always Cute

The Re-Branding Process: It’s Not Always Cute

Taking a break from working on a product I’m looking to launch soon and remembered a conversation I had the other day. It was so cool. The analogy came as I was speaking. Does that ever happen to you? I’ve been picturing myself like a little chick about to be hatched as I look to… Continue Reading